Privacy Policy

updated as of September 1, 2016

Thank you for visiting this website ("Site"), brought to you by ("we", "us" or "our").

We respect your privacy as we know it is important to you. As such, we provide this "Privacy Policy" explaining our online information practices, including our use of cookies, and the choices you have regarding our collection and use of your information, including opting out of receiving marketing communications from us. By accessing, browsing, or using this Site, you consent to our Privacy Policy, and all of the data collection, use and sharing practices described below. We also encourage you to review our Terms of Use so you fully understand the rules for using this Site.

In order to help you quickly find the information you want, please use these "Quick Links".

Information Collection and Use

Personal Information
When you use this Site, we collect personal information which you choose to provide us such as your name, email address, phone number, etc. (collectively, "Personal Information"). We use the Personal Information you provide about yourself to fulfill your requests, such as sending you our newsletter, or responding to an inquiry about one of the hundreds of thousands of adoptable pets listed on our Site. We may also use your personal information to help us develop, customize, deliver and improve our services, content and advertising.

Usage Data and Site Activity
We, and our "Partners", who include third party service providers, ad networks and platforms, sponsors, advertisers and marketing partners, may collect information regarding your actions when you visit this Site that does not personally identify you including but not limited to your IP ("Internet Protocol") address, location, browser type and language, device type, mobile carrier, mobile device’s unique identifier, time, date and duration of visit, referring web page, pages visited, click stream data, and the subject of ads clicked or scrolled over (collectively, "Usage Data"). This Usage Data enables us and our Partners to analyze trends, understand usage behavior on our Site, enhance your browsing experience on our Site, serve you more useful and relevant ads, and measure the effectiveness of ad campaigns.

This information is collected through cookies, web beacons, and other tracking technologies. Please see the "Cookies & Interest-Based Advertising" section below for more on how we collect and use this information.

Personal Information you Make Available to Others

By using the Site, you may make certain of your Personal Information available to others. For example, when you post a comment or a photo on the Site, other users may see your name and other information that you choose to make available to others.

Who Do We Share Your Information with?

Personal Information
From time to time, we may establish a business relationship with Partners whom we believe trustworthy and who have confirmed that their privacy practices are consistent with ours. We may share Personal Information about you with our Partners that we have retained to perform certain business-related functions on our behalf, including but not limited to:

We only provide our Partners with the information necessary for them to perform these services on our behalf. Each Partner must agree to use reasonable security procedures and practices, appropriate to the nature of the information involved, in order to protect your Personal Information from unauthorized access, use or disclosure. Partners that we share your Personal Information with are prohibited from using your Personal Information for purposes other than those requested by us.

We will not disclose Personal Information to third parties, including for their direct marketing purposes, without your consent, except as explained in this Privacy Policy.

Usage Data
We may share Usage Data which we automatically collect about your activities on our Site, including data from our cookies and other tracking technologies, with our Partners and other third parties. We may also share aggregated, anonymized information with our Partners and other third parties. However, in such cases, your Usage Data is aggregated with the Usage Data of others and does not identify you individually.

It’s possible that someday this Site could be sold or acquired by another organization. In the event that were to happen, the personal and non-personal information we collect would be transferred to the new owner.

Cookies and Interest-Based Advertising

Your experience with this Site is extremely important to us. We want you to love this Site and truly enjoy using it, and in order to provide you the best possible experience, this Site, like many websites, uses "cookies", which are small text files that we and our Partners may place on your computer or mobile device that store your preferences. These cookies do not store personal information such as your name, email address or telephone number.

In addition to using cookies to provide functionality, improve user experience and analyze performance of our Site, we may also use cookies, web beacons or other tracking technologies to:

We use Google Analytics on the Site to collect Usage Data, to analyze how users use the Site, and to provide advertisements to you on other websites. For more information about how to opt out of having your information used by Google Analytics, visit

Our Partners may also use cookies, web beacons or other tracking technologies for these same purposes as well. They may also collect information about your online activities over time and across different websites and other online services. The use of these technologies by Partners is subject to their own privacy policies and is not covered by this Privacy Policy.

Want to learn more about cookies? See this piece on cookies from the Interactive Advertising Bureau (IAB). Your browser is probably set to accept cookies. If you choose to use this Site without blocking or disabling cookies, you agree to our use of these cookies. If you prefer not to receive cookies, you can change the configuration of your browser to refuse cookies (just check your browser or device for instructions on how to do this). It is possible that some areas of this Site will not function properly if you have refused or deleted our cookies.

Our systems do not recognize browser "Do Not Track" signals, but several of our Partners who utilize cookies on our Site enable you to opt out of targeted advertising practices. If you want to learn more about interest-based advertising, please visit the Digital Advertising Alliance at and Networking Advertising Initiative at To opt-out of this type of interest-based advertising, see the "Opt-Out" section below.

Managing Your Information Preferences

You can review, correct, update, or change your Personal Information or opt out of receiving certain emails by changing the relevant setting in your account or by emailing us at You are able to opt out of receiving marketing emails from us (described below), however, you cannot opt out of receiving all emails from us, such as emails about the status of your account or information.

How Do You Opt-Out of Receiving Marketing Communications from Us?

Was it something we said?! No sweat. We understand.

You can opt-out of receiving any emails and communications from directly from any message you receive from us. Just look for the "unsubscribe" link in every email.

When you opt-in to receive communications from our sponsors, you are entering into a direct relationship with a third party that we don’t control. To opt-out of those communications, look for an "unsubscribe" link in their messages or contact them directly for more information.

To opt-out of interest-based advertising, visit: or Please note that these ad opt-out tools do not opt you out of being served non-targeted advertising. You will continue to receive generic, non-targeted ads.

Finally, it is important to note that in most cases opting out drops an "opt-out cookie" on your browser. As a result, if you delete, block or otherwise restrict cookies or use a different browser or device, you’ll need to renew your opt-out choice.

Security – How Do We Protect Your Information?

We protect account information by placing it on a secure portion of our Site that is only accessible by certain qualified employees. Unfortunately, however, no data transmission over the Internet is 100% secure. While we strive to protect your information, we cannot ensure or warrant the security of such information.

Links to Other Websites

Our Site may provide you with the ability to log into, share content, "like" or otherwise interact with third party social media sites, including but not limited to Facebook, Twitter and Pinterest. We may also provide you with general links to third-party websites. We have no control over information that is submitted to, or collected by, these third parties. Your use of these websites is subject to the third parties’ privacy policies, and you should become familiar with the third party sites’ privacy policies before visiting or interacting with these sites.

Children’s Privacy

The Site is intended for users who are 13 years old or older. We do not knowingly collect Personal Information from children under the age of 13. If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records.

Processing in the United States

Please be aware that your Personal Information and communications may be transferred to and maintained on servers or databases located outside your state, province, or country. If you are, located outside of the United States, please be advised that we process and store all information in the United States. The laws in the United States may not be as protective of your privacy as those in your location. By using the Site, you are agreeing to the collection, use, transfer, and disclosure or your Personal Information and communications will be governed by the applicable laws in the United States.

Changes to the Privacy Policy

We reserve the right to modify this Privacy Policy at any time. We will inform you of any such modification by posting the revised Privacy Policy on the Site. Those changes will go into effect on the "updated" date shown in the revised Privacy Policy. Any such modified policy will appear at this URL. Your continued use of this Site shall constitute your acceptance of the modified Privacy Policy.

I have questions! Who do I ask?

If you have any questions or concerns, please contact:
310 N. Indian Hill Blvd., #800
Claremont, CA 91711

You can also send an email to: